There’s been a ton of media surrounding iPhone4 cellular reception. Even before it was officially announced, the reason for the stainless steel band running along the outside of the phone seemed enigmatic; many called it un-apple and decidedly atypical of seamless apple design which eschews hard edges. The black strips were written off as aesthetic curiosities, possibly even markings which denoted an imposter. Then we discover that the iPhone 4′s antenna is the stainless steel band that runs around the edge of the phone. The iPhone 4′s external antenna promises improved reception over the internal antenna in the iPhone 3GS. Of course, the caveat is that as with all external antennas, the potential for both unintended attenuation and detuning is much, much greater. We now know rather definitively that this isn’t the case. Of course, the result is that anything conductive which bridges the gap in the bottom left couples the antennas together, detuning the precisely engineered antennas. It’s a problem of impedance matching with the body as an antenna, and the additional antenna that becomes part of the equation when you touch the bottom left. Apple’s answer to the antenna problem is suggesting hold the iPhone 4 various other positions and to offer a free rubber band case to all that own one, though consumers state it takes away from the aesthetics.
The Atomic aluminum case was designed to prevent the death grip closed circuit problem of the iPhone4. The Atomic case will be released in over 8 colors and will actually improve the style of the phone yet only adding 20-25 grams in weight. The Atomic case will be available in colors specific to charitable organizations. Every Atomic case color represents a charity where a portion of the sales of that specific color will be donated to the respective cause. So if consumers select pink, then a portion of the sale will be donated to breast cancer. The colors will be announced sometime early august. Other reported charitable organizations are towards MS, Cancer Research, Aids research, BP oil disaster, and more. The price of a modular aluminum case does not come cheap. Each case is engineered, cnc machined, milled, and anodized. Expect to pay about $70 for one of these cases. Add another $15 for the optional carbon fiber or billet back case plate.
Consumers who are thinking of purchasing a rubber, silicone or plastic case may want hold off until the release of the Atomic iPhone4 case. With only 20-25 grams in weight, made of aircraft grade aluminum, and in stunning colors, it will be the case the sleek new iPhone4 deserves. Styling composites are reminiscent of exotic and muscle cars including aluminum and carbon fiber. The case is engineered where the stainless frame is suspended or cradled in a cushion of air where it is not affected by the death grip contact on the case. The staggering looks, light weight, and ergonomic feel makes the Atomic iPhone4 case well worth its premium. Atomic has surely addressed Apple’s antenna issue with style, smarts, yet participating in aiding global charities.
Pre orders are taking place by emailing sales@atomiciphonecase.com The slick new case ships to customers first week of September 2010. Online orders will be directed to AtomicIphoneCase.com.
Unni Shankar
eJournalist
